[Info] A permanent store housing the two brands ROSIER and BEAUTY has opened in Yurakucho Marui!
A permanent store housing both the lingerie brand "ROSIER by Her lip to" and the beauty brand "Her lip to BEAUTY" will open at Yurakucho Marui in Tokyo on Wednesday, November 5, 2025. 
ROSIER by Her lip to is the brand's first permanent store, while Her lip to BEAUTY is the brand's second store after the flagship store at Lucua 1100 in Osaka, and its first permanent store in Tokyo.
The ROSIER space is based on wood grain that brings out the beauty of lingerie, while the BEAUTY space is decorated with green marble that awakens your natural beauty.
A special place that can only be found here, where two worldviews coexist.
From the moment you step inside, you will be enveloped in a sense of self-pampering comfort, and we will provide you with luxurious, high-quality hospitality.
＜Get the perfect round bust the moment you put it on. ROSIER's new lingerie is available for pre-sale＞
ROSIER by Her lip to will be releasing the functional bra "BBBra" at the Yurakucho Marui store, which will give you the perfect round bust no matter what your bust size.
Because there are many different "ideal busts," such as those who want to increase volume or those who want a slimmer silhouette, we strive to find the best balance for all women.
The high-side design guides unwanted side fat toward the bust, preventing it from sliding to the sides, creating a sleek silhouette and a beautiful, high bust. Furthermore, the unique molded cups, which vary in thickness for each size, create the ideal "round bust" that matches your bust.
Come experience your ideal "round breasts" in store.
For more information on "BBBra," click here
BBBra ¥5,800 (tax included)
■Color: rose / black
■Sizes available: B65, B70, B75, C65, C70, C75, D65, D70, D75, E65, E70, E75, F65, F70, F75
BBShorts ¥3,200 (tax included)
■Color: rose / black
■Sizes available: S, M, L
<Pre-release of signature perfume "NUDE PEARL" eau de parfum>
Her lip to BEAUTY has released a long-awaited new fragrance in the eau de parfum "OUR STORY" series, which was released in December 2024. It will be available in advance at the Yurakucho Marui store.
A deep and complex fragrance based on the sweetness of romantic tea rose and caramel, layered with the warmth of black pepper and clary sage for a spicy touch.This elegant fragrance combines the universally beloved pearl with Her lip to BEAUTY's ideal image of the woman. 
Eau de Parfum - NUDE PEARL -
30ml ¥8,500 (tax included)
<Limited items available from Her lip to BEAUTY>
To commemorate the permanent opening, we will be offering limited edition items.
In addition to being able to purchase the marble mirror tray, journal, and makeup pouch, which are exclusive to offline stores and have been well-received at the Osaka Lucua 1100 store, we will also be selling limited quantities of room diffusers and sets of hand cream and tweed pouches. 
HLT ROSE MARBLE MIRROR TRAY
¥15,400(tax included)
A tabletop mirror with a rose milk lip motif that can also be used as a storage space for children.
*Available while supplies last. 
Her lip to BEAUTY JOURNAL
¥3,300 (tax included)
A notebook that helps you reflect on your thoughts and actions, accept yourself as you are, and increase the number of moments when you feel happy.
*Available while supplies last. 
COSMETICS HANDLE BAG
¥5,500 (tax included)
A makeup pouch with a handle that can hold plenty of beauty items and makeup tools.
*Available while supplies last. 
Tweed Pouch Set
¥5,250 (tax included)
A set of a tweed-style square pouch and a hand cream in your choice of scent
*Limited quantity available, while supplies last *Limit of 3 per transaction 
Room Diffuser - NUDE PEARL -
¥6,600 (tax included)
A room diffuser that elevates your space with its high-quality fragrance.
*Limited quantity available, while supplies last *Limit of 3 per transaction
<We are offering store-exclusive shopping novelties that combine ROSIER and BEAUTY>
To commemorate the opening of the store housing both brands, a shopping novelty item, the "Bicolor Satin Hairband & Scrunchie Set," will be available exclusively at the Yurakucho Marui store. 
These original hairbands and scrunchies feature an eye-catching two-tone color scheme of ROSIER by Her lip to's signature earth red and Her lip to BEAUTY's mauve.
The special design with sparkling names and charms and the lustrous texture will make your time at home even more self-love-inducing.
Customers who purchase at least one ROSIER and BEAUTY item for a total of 18,000 yen (tax included) or more will receive a free "Bicolor Satin Hairband & Scrunchie Set."
*Quantities are limited and will end when stock runs out.
ROSIER/Her lip to BEAUTY Yurakucho Marui store
Address: 3rd floor, Yurakucho Marui, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Business hours: 11:00-20:00 (same as Yurakucho Marui business hours)
