heart relation Co., Ltd. (Representative Director: Tomohiro Yasukura, 3F Jingumae Ota Building, 5-7-20 Jingumae, Shibuya-ku, Tokyo, hereinafter referred to as "this shop") recognizes the importance of protecting your personal information, and recognizes the importance of protecting your personal information. In addition to complying with the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Act"), we will endeavor to handle and protect personal information appropriately in accordance with the following privacy policy (hereinafter referred to as the "Privacy Policy").

1. Definition of personal information
In this privacy policy, personal information refers to personal information as defined by Article 2, Paragraph 1 of the Personal Information Protection Act, that is, information about living individuals, including names, dates of birth, and other information contained in such information. Items that can identify a specific individual by description, etc. (including items that can be easily compared with other information and thereby identify a specific individual), or personal identification codes shall mean the information contained therein.

2. Purpose of use of personal information
Our shop uses customers' personal information for the following purposes.
(1) To provide our shop services
(2) To provide information regarding our shop services and respond to inquiries, etc.
(3) To provide information about our shop's products, services, etc.
(4) To carry out campaigns at our shop (including delivery of campaign products, etc.)
(5) To respond to acts that violate our shop's terms, policies, etc. (hereinafter referred to as "Terms, etc.") regarding our shop services.
(6) To notify you of changes to the terms and conditions regarding our shop services, etc.
(7) To help improve our shop services, develop new services, etc.
(8) In connection with our shop services, to create statistical data processed into a format that cannot identify individuals.
(9) For other purposes incidental to the above purposes of use.

3. Change of purpose of use of personal information
Our shop may change the purpose of use of personal information within the scope reasonably deemed to be relevant, and in the event of a change, we will notify customers or publicly announce it.

4. Restrictions on the use of personal information
Our shop will not handle personal information beyond the scope necessary to achieve the purpose of use without obtaining the customer's consent, unless permitted by the Personal Information Protection Act or other laws and regulations. However, this does not apply in the following cases.
(1) When based on laws and regulations
(2) When it is necessary to protect human life, body, or property, and it is difficult to obtain the customer's consent.
(3) When it is particularly necessary to improve public health or promote the healthy development of children, and it is difficult to obtain the customer's consent.
(4) In cases where it is necessary to cooperate with national institutions, local governments, or persons entrusted by them in carrying out affairs stipulated by law, carrying out such affairs with the consent of the customer. When there is a risk of interfering with

5. Appropriate acquisition of personal information
Our shop acquires personal information appropriately and does not acquire it by false or other illegal means.

6. Safety management of personal information
Our shop provides necessary and appropriate supervision over our employees to ensure safe management of personal information against risks such as loss, destruction, falsification, and leakage of personal information. In addition, when our shop outsources all or part of the handling of personal information, we will provide necessary and appropriate supervision to ensure the safe management of personal information at the outsourcing company.

7. Third party provision
Our shop will not provide personal information to third parties without the customer's prior consent, except in cases where disclosure is permitted based on the Personal Information Protection Act or other laws and regulations. However, the following cases do not constitute provision to a third party as specified above.
(1) When our shop provides personal information in conjunction with entrusting all or part of the handling of personal information to the extent necessary to achieve the purpose of use.
(2) When personal information is provided due to business succession due to merger or other reasons
(3) In the case of joint use pursuant to the provisions of the Personal Information Protection Act.

8. Disclosure of personal information
When our shop is requested by a customer to disclose personal data based on the provisions of the Personal Information Protection Act, we will disclose the personal data to the customer without delay after confirming that the request is from the customer himself/herself. (If the personal information does not exist, we will notify you to that effect.) However, this does not apply if our shop is not obligated to disclose pursuant to the Personal Information Protection Act or other laws and regulations.

9. Correction of personal information, etc.
If a customer requests that the personal information be corrected, added to, or deleted (hereinafter referred to as "correction, etc.") based on the provisions of the Personal Information Protection Law because the personal information is not true, the shop will After confirming that the request is from the customer, we will conduct the necessary investigation without delay to the extent necessary to achieve the purpose of use, and based on the results, we will make corrections to the personal information. , we will notify the customer to that effect (if we decide not to make any corrections, etc., we will notify the customer to that effect). However, this does not apply if our shop is not obligated to make corrections, etc. pursuant to the Personal Information Protection Act or other laws and regulations.

10. Suspension of use of personal information, etc.
Our shop does not protect personal information due to the reason that the customer's personal information is being handled beyond the scope of the purpose of use announced in advance, or that the customer's personal information has been obtained by deception or other illegal means. In the event that a request is made to suspend or erase the use of the Service (hereinafter referred to as ``Suspension of Use, etc.'') pursuant to the provisions of the law, and it is determined that there is a reason for the request, the Customer After confirming that the request is made, we will suspend the use of your personal information without delay and notify you accordingly. However, this does not apply if our shop is not obligated to suspend use, etc. pursuant to the Personal Information Protection Act or other laws and regulations.

11. Procedures for requesting disclosure of records provided to third parties, etc.
In the event that a customer requests us to disclose records of providing personal data to a third party or receiving personal data from a third party in accordance with the provisions of the Personal Information Protection Act, we will respond to the customer's request. After confirming that the request is from the person in question, we will disclose the information to the customer without delay (if the personal information does not exist, we will notify you to that effect). However, this does not apply if our shop is not obligated to disclose pursuant to the Personal Information Protection Act or other laws and regulations.

12. Transfer of personal data to foreign countries
When our shop provides customers' personal data to business partners in the United States and Canada, we will take necessary and appropriate measures in accordance with laws and regulations.
Please see below for the personal information protection systems in the United States and Canada.
https://www.ppc.go.jp/personalinfo/legal/kaiseihogohou/#gaikoku

13. Use of cookies and other technologies
(1) Our shop's services may use cookies and similar technologies. These technologies help our shop understand the usage status of our services, and contribute to improving our services. Users who wish to disable cookies can do so by changing their web browser settings. However, if you disable cookies, you may not be able to use some functions of our shop's services.
(2) This shop uses Google Analytics provided by Google LCC on this service in order to investigate and analyze the usage status of the services provided by this shop service. For more information about Google Analytics, including how data is collected and processed by Google Analytics, please visit the company's website.

Google Analytics Terms of Use:
https://www.google.com/analytics/terms/jp.html
How Google uses data when you use Google partner sites and apps:
https://www.google.com/intl/ja/policies/privacy/partners/
Google Privacy Policy:
http://www.google.com/intl/ja/policies/privacy/

If you do not want your data to be used by Google Analytics, please use the Google Analytics opt-out add-on provided by Google.

Google Analytics Opt-out Add-on:
https://tools.google.com/dlpage/gaoptout

(3) This service enables the "Google Analytics advertising function" and uses the following functions, as well as third-party cookies such as DoubleClick cookies for advertising and site improvement.

Google Analytics Remarketing
Google Analytics Demographics Report, Demographics Report, and Interest Report

As a result, this service uses Google Analytics cookies to enable analysis to roughly understand the customer's age, gender, browsing history, and interest trends regarding this service.

If you do not wish to use "Google Analytics advertising features", you can disable tracking by setting. You can disable the Google Analytics opt-out add-on once it is installed in your browser.

14. Contact us
For requests for disclosure, opinions, questions, complaints, and other inquiries regarding the handling of personal information, please contact us using the contact information in our shop's "Indications based on the Specified Commercial Transactions Law," or visit the shop page. Please contact us using the inquiry form within.

15. Continuous improvement
Our shop will review the operational status regarding the handling of personal information as appropriate and strive for continuous improvement, and may change this privacy policy as necessary.