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[NEW ARRIVAL] Two new lingerie styles from the "Exclusive Collection"

<The "Exclusive Collection" introduces two new types of lingerie: one with a gorgeous dress-like design and one with modern elegance>

Two new types of lingerie are now available from the popular Exclusive Collection.

The "La Vie en Rose Bra" has a gorgeous design like a dress that makes "life rosy," and the "Rose Veil Bra" has a modern and elegant feel. You can choose between two types of bottoms: shorts or thongs.

It will be available for pre-sale at the Ma Lingerie pop-up shop at Isetan Shinjuku, opening on Wednesday, July 31, 2024, and will then be available on the official website from 7:00 p.m. on Friday, August 16.


[Product Details]


La Vie en Rose Bra
¥7,900(tax included)
Color: pale pink / powder blue
Size:B70,B75,C65,C70,C75,D65,D70,D75,E65,E70,E75,F65,F70
▶︎Click here for product details

La Vie en Rose Shorts
¥4,900 (tax included)
Color: pale pink / powder blue
Size: S, M, L
▶︎Click here for product details

La Vie en Rose Thong
¥4,700(tax included)
Color: pale pink / powder blue
Size: S, M
▶︎Click here for product details

The Everyday Essential Bra is a non-wired bra that is the brand's flagship product, and is comfortable to wear, but with a gorgeous design that features lace all over. It combines two types of lace: delicate antique lace and stretch rose-patterned lace with large, arched scallops, to create the look of an elegant dress.
The shorts and thongs are also beautiful from every angle, with an abundance of delicate rose-patterned lace. They are elegant items that are also playful and comfortable to wear.



Rose Veil Bra
¥8,900 (tax included)
Color:rose mauve /sheer black
Size:B70,B75,C65,C70,C75,D65,D70,D75,E65,E70,E75,F65,F70,F75
▶︎Click here for product details

Rose veil shorts
¥4,900 (tax included)
Color: rose mauve /sheer black
Size: S, M, L
▶︎Click here for product details

Rose veil Thong
¥4,700(tax included)
Color: rose mauve /sheer black
Size: S, M
▶︎Click here for product details


It features a straight cut with delicate and beautiful river lace trimmed with sheer tulle. The front is designed not to show the lace scallops, giving it a cool impression without being too sweet. The back makes use of the elegant lace scallops for a sexy style. The key point is that it is cool and healthy despite being full of lace.
The shorts and thongs are also made with a single layer of Rivers lace on the back, creating a rose pattern that stands out against the bare skin. The sheer tulle netting gives them a cool and modern look, and we paid particular attention to creating a comfortable fit without any tightness.


Haruna's message

Introducing two exclusive collections that will brighten up the end of summer with gorgeous lace!

The La Vie en Rose series is designed like a dress, using plenty of original stretch lace to accentuate the cuteness of adults.
In the Rose Veil series, the straight lines of the tulle create a sense of airiness, creating an unprecedented modern and elegant design.

Careful attention was paid to the color scheme of the materials, and both pieces are luxurious items with beautiful coloring that is typical of ROSIER.
Both collections are made with luxurious lace that looks great against bare skin. Wear them like jewelry to lift your spirits.

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